Unleashing the Innovators
Today’s established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with start-up companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.
At P&G, Stengel saw the importance of establishing partnerships with the start-up world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and start-ups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old ‘start-ups’ like Amazon, Google, and Facebook can reinvent themselves - and what managers at legacy companies everywhere can learn from them.
Drawing on a specially commissioned global study of over 200 established corporations and start-ups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful start-up partnerships are three times more likely to change their culture to be more innovative.
Filled with in-depth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
About the author
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, speaker with the Washington Speakers Bureau®, and advisor to several emerging companies.
One of Jim’s focus areas is to ‘give back’ by inspiring younger people who will be the next generation of professionals in the field of business. In 2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson School of Management, and taught for four years. In 2011, Jim served as Dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity. In 2013, Jim pioneered the CMO Accelerator program at the Cannes Lions Festival.